FINANCIAL LITERACY ON FINANCIAL PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KAJIADO COUNTY, KENYA

The purpose of the study was to examine and determine efficacy financial literacy on SMEs in Kajiado town. A descriptive research design adopted. Specific objectives were budgeting literacy, bookkeeping savings performance county. business entity may be known have ascertained growth or declined if its is known. In determining this, focused profit growth. Using theory, transaction cost theory resource-based evaluated factors that affect different levels assessing impact it had both long-life success aforementioned businesses. doing so, related previous studies identified phenomenon developing markets made a case for continued improvement as policy tool achieve economic target population 46,100 registered licensed indicated recent published County Integrated Development Plan, 2018 -2022. used simple random sampling procedure from sample size 399 which operating businesses County. survey employed primary data source obtain information, where main instrument collect questionnaire comprising questions each addressing objectives. Descriptive analysis adopted provide statistics percentages. collected analyzed presented form tables charts. addition, inferential involved Pearson correlations regression analyses applied. found level still quite low amongst further Budgeting Bookkeeping major challenge respondents insignificant effect their performance. Key Words : Literacy, Savings Financial Performance CITATION: Owuor, H. O., & Jagongo, A. (2023). small medium enterprises County, Kenya . Strategic Journal Business Change Management, 10 (2), 1380 – 1389.